PPC (Pay Per Click ) :- Pay-per-click (PPC) is a digital advertising model where advertisers pay a fee each time an ad is clicked by internet users. Essentially, it's a way to "buy" targeted traffic to your website, supplementing organic traffic from SEO efforts. 

Key Concepts of PPC:

• Bidding:

  PPC relies on a bidding system where advertisers bid on keywords relevant to their target audience. 
• Targeted Traffic:

  PPC allows you to reach specific users who are actively searching for the products or services you offer. 
Cost per Click (CPC):
You pay a fee (CPC) for each click on your ad. 
Ad Formats:
PPC ads can be in various formats, including text, images, and videos, depending on the platform. 
Platforms:
PPC can be used on various platforms, including search engines (like Google Ads), websites, and social media. 

How PPC Works:

Define Your Target Audience: Identify the keywords and phrases your ideal customers are using when searching online. 
Set Your Budget: Determine how much you're willing to spend on PPC campaigns. 
Create Ads: Develop engaging ad copy and visuals that capture attention and drive clicks. 
Bid on Keywords: Place bids on relevant keywords, and your ads will appear when users search for them. 
Monitor and Optimize: Track your campaign performance and make adjustments to improve results. 

Benefits of PPC:

Fast Traffic:
PPC can drive immediate traffic to your website, which is useful when you need to quickly increase traffic. 
Targeted Reach:
You can focus your advertising efforts on specific audiences and locations. 
Measurable Results:
PPC campaigns can be easily tracked, allowing you to monitor your ROI. 
Test and Optimize:
You can test different ad copy, keywords, and targeting options to optimize your campaigns. 

In summary, PPC is a powerful tool for driving traffic to your website by paying for each click on your ads, allowing you to target specific audiences and measure your results effectively.